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Articles in category: Wine Marketing
In honor of Oregon Wine Month, the Oregon Wine Board, Travel Oregon and Alaska Airlines have partnered to bring back the Oregon Wines Fly Free program. Beginning May 1, visitors traveling from Oregon on an Alaska Airlines flight can check a case of Oregon wine for free. Oregon is the first state to partner with the airline on a statewide wines fly free program. More than 250 Oregon wineries joined the program in 2013. Oregon Wines Fly Free has been extended to a year-round program after beginning as a two month test last fall. The pilot program was so popular ...(Read Full Article)
West Coast Wineries Take on Europe: Three states combine efforts to promote wines in UK, Denmark, Sweden and Germany
A two-year-old bid to build markets in Europe took another step forward this week as wineries from Washington state, Oregon and California banded together in advance of ProWein, being held March 23-25 in Germany.
Upwards of 100 wine brands from the three states called on London before making what Alex Sokol Blosser of Oregon’s Sokol Blosser Winery called a “lap across Lapland,” with stops in Copenhagen as well as the Swedish cities of Stockholm and Gothenburg.
“All was wonderful and great for all our wine regions and great for business,” Sokol Blosser told Wines & Vines from his hotel room ...(Read Full Article)
The Oregon Wine Board's revamped website at oregonwine.org makes it easier for users to explore other viticultural areas in Oregon and learn more about the predominant varieties of wine made in those regions. It offers a description of the locations ...(Read Full Article)
Great wine is about people as much as it is about place. The people that make up a place—an American Viticultural Area (AVA), or what can loosely be thought of as an American Appellation—the people that make up an AVA are as integral to its character as the soils and climate.
Oregon’s Chehalem Mountains AVA knows this well, and is as interested in promoting the character of its wine people as it is the character of its wines. So to get their people message across, the folks at the Chehalem Mountains Winegrowershave come up with a ...(Read Full Article)
Any wine lover who collected baseball cards as a kid can appreciate the latest promotion launched by Oregon’s Chehalem Mountains Winegrowers Association — winemaker trading cards.
Don’t go running into the nearest Plaid Pantry, though. Rather, winesters must visit a participating tasting room in the Chehalem Mountains Winegrowers Association and ask for its Oregon winemaker trading card.
“People are realizing that there is an entire wine region in the mountains of the North Willamette Valley,” Annedria Beckham, executive director of the Chehalem Mountains Winegrowers and founder of Beckham Estate in Sherwood, said in a news release. “We successfully grow ...(Read Full Article)
An international audience in 130 countries got a taste of Oregon last week when the Travel Channel International (TCI) premiered "Jeni and Olly's West Coast Wine Adventure." The four-part television series will showcase Portland, the Willamette Valley and Southern Oregon over two episodes. The series, broadcast in 22 languages, will show inEurope, the Middle East, Africa and the Asia Pacific region over a two-year period and was the No. 2 most-viewed program the night it premiered on TCI in the U.K. market.
The series encourages viewers to experience the exceptional cuisine of the American West Coast: world-class ...(Read Full Article)
The Umpqua Valley Winegrowers Association used the 30th anniversary of the federal government’s establishment of the Umpqua Valley American Viticultural Area as inspiration to create a new logo and redesign its website.
“Our new branding and website celebrate our rich array of wine varieties and family growers and wineries,” Terry Brandborg, President of the Umpqua Valley Winegrowers Association said in a news release. “Here in the Umpqua, we invite you to delight and discover in all that we have to offer, including a diverse selection of over 40 wine varieties, warm, personalized tasting experiences at our 22 member wineries ...(Read Full Article)
"It puts our story in an interactive, portable mobile format that makes it incredibility easy for them to build the platform that they can tell the story of their own wineries on," said Charles Humble, Director of Communications for the Oregon Wine ...(Read Full Article)
The Umpqua Valley Winegrowers Association (UVWA) announces its new brand logo and website, plus a series of milestones. This year commemorates the 30th anniversary of the approval of the Umpqua Valley AVA in 1984 and over 50 years of commercial grape growing in the area. It also marks the region’s 44th annual Greatest of the Grape event, being held on Saturday, March 1 at the Seven Feathers Casino Resort in Canyonville, Oregon. To celebrate these milestones, the UVWA is awarding two complimentary Greatest of the Grape event tickets to its Facebook fans. To be entered into the February 25 ...(Read Full Article)
I'm not typically one to fall for a marketing ploy, but I must admit that I'm getting a kick out of these winery trading cards published by the Chehalem Mountains Winegrowers Association. Each card features a photo — some funny, some serious — of a Chehalem Mountains or Ribbon Ridge vintner on the front and information on acreage, soil type and more on the back. If you're looking for a Valentine weekend action plan, visit as many of the wineries as you can and start collecting cards (you'll have to ask for them — this game is only for ...(Read Full Article)
Oregon Wineries Embrace Branded Bottles: Logo from Yamhill Carlton regional association included in mold of Pinot Noir bottles
A long-term vision to bring appellation-specific bottles to Oregon has been fulfilled in the Yamhill-Carlton AVA with the purchase of 7,500 cases of Pinot Noir bottles.
The bottles, manufactured at the Verallia plant in Seattle, Wash., are embossed with the name and logo of the Yamhill-Carlton Winegrowers Association, which represents growers in the Yamhill-Carlton AVA. Approximately 40 wineries could potentially use the bottles.
The idea of branded bottles for Pinot Noir from the appellation was part of the vision for a new logo the winegrowers association developed in 2006. “We specifically designed it so it could be applied to ...(Read Full Article)
International trade — Representatives from local wineries take part in an exploration trip to test the South Korea and China markets.
Oregon wine may be expanding to South Korea and China after 20 local wineries returned from a four-day tasting in South Korea and China.
The first tasting took place in Seoul Nov. 11. Dewey Weddington, director of marketing and education for the Oregon Wine Board, said although it is too soon to measure success in wine sales, based on attendance and feedback, the event went well.
“The wine trade in Seoul is fairly sophisticated and showed keen interest in learning ...(Read Full Article)
The bother of sending souvenir wine bottles home can pop an enotourist’s cork.
No one wants the humiliation of retrieving leaking luggage off an airport baggage carousel. Or to face merlot-stained underwear. Or broken glass poking into silk ties.
Shipping wine on an airplane or even by truck can be risky and expensive, but Oregon travel promoters are experimenting with an airport giveaway: Pack it safely, check it and you’re home free.
Starting Sept. 10, passengers flying into Oregon on Alaska Airlines will be allowed to check a case of wine for free on the return flight out ...(Read Full Article)
Amid a cluster of Bear Creek-area tasting rooms where people picnic and linger for hours, winemaker Linda Donovan has opened a different type of wine salesroom.(Read Full Article)
John Kitzhaber in April and known informally as the "wine growler law" -- was Kara Olmo, co-owner of Wooldridge Creek Winery in Southern Oregon's Applegate Valley and a director on the Oregon Wine Board. Olmo spent a relatively stress-free year(Read Full Article)
The Oregon wine industry is different than any other and Oregon Pinot Camp is a perfect example of that uniqueness. Oregon Pinot Camp (OPC) began in 2000 as a way to introduce wineprofessionals from across the country to “Brand Oregon.” This concept, strongly held by winemakers and vineyard owners throughout the state, is the idea that if we promote our wines together, the entire group will benefit, much like a rising tide. OPC was born from this philosophy.
Each June, OPC invites 270 wine trade professionals, including wine buyers, retailers and restaurant sommeliers, to Oregon’s Willamette Valley. These ...(Read Full Article)
On Thursday, June 13, The Third Annual Oregon Pinot Gris Symposium at Oak Knoll Winery set out new marketing directions. At each and every turn, presenters took on the challenges before them, while exploring Oregon’s internal strengths and weakness, as well as their external opportunities and threats, as regards Oregon’s Pinot Gris. The leader of [...] The post The Third Annual Oregon Pinot Gris Symposium at Oak Knoll Winery Set Out New Marketing Directions appeared first on Wine Blog.(Read Full Article)
Last week I was a speaker at the third annual Oregon Pinot Gris Symposium. Hosted by Greg Lint and Jeff Herinckx at Oak Knoll winery, and organized by Jo and Jose Diaz, this brings together a group of winemakers united in their appreciation for Oregon Pinot Gris. As a group, they are committed to the goal of making the best Pinot Gris in America, and evangelizing the wines to consumers and the trade. My goal each year is to coach them on the do’s and don’ts that will enable them to best market these wines collectively and individually ...(Read Full Article)
Oregon winemakers are setting the pace and style for Northwest Pinot Gris.
While Pinot Gris has been around since David Lett of The Eyrie Vineyards planted some in 1966, it didn’t really catch on in a big way until King Estate came along in the early 1990s and made it a national phenomenon.
“We have no shortage of people who want to drink Oregon Pinot Gris,” said Steve Thomson, executive vice president for King Estate near Eugene.
King Estate makes 160,000 cases of Oregon Pinot Gris, which it sells in all 50 states and 25 countries. Winemaker Ben ...(Read Full Article)
David Adelsheim’s place within the history of Oregon wine seems defined by Pinot Noir and Chardonnay, yet he also was among the state’s first triumvirate for Pinot Gris.
He formed the trio with David Lett and Dick Ponzi.
“Ponzi had made a Pinot Gris in ’83, so in 1984, the three of us did a grand tasting at the Heathman Hotel of all the Pinot Gris available in Oregon at ...(Read Full Article)
According to the Oregon Wine Board, of the 23 Oregon wines being sold in China, 22 are from the state's most famous and vineyard-dense region, the Willamette Valley. Del Rio Vineyards is the exception. The Gold Hill company starting selling Del Rio(Read Full Article)
Tourists and Oregonians alike have a new tool to help them locate wineries worth visiting. The Willamette Valley Wineries Association has revamped its website, adding mobile technology and content that lets visitors quickly comb through the region’s nearly 300 wineries and its handful of sub-appellations. The site, www.willamettewines.com, features an interactive map that locates the valley’s many wineries, best known for their pinot noir and pinot gris bottlings. The map also pinpoints restaurants,…(Read Full Article)
Oregon Wine License Plate Sales Top 6,000 Mark: Specialty Plate Is Second Fastest Selling First Year of Sales
Oregon’s Wine Country license plate turns a year old today and it’s turning into a big hit with Oregonians who have placed more than 6,000 sets of the specialty plates on their vehicles in the first year.
Oregon’s Wine Country plates officially went on sale in May 2012. The plates were authorized by the Oregon Legislature in 2011 and are the first specialty license plates to recognize wine production by any state in the U.S.
“The popularity of the Wine Country license plates is another indicator of the support that the Oregon wine industry enjoys ...(Read Full Article)