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Articles in category: Wine Marketing
Oregon Wine License Plate Sales Top 6,000 Mark: Specialty Plate Is Second Fastest Selling First Year of Sales
Oregon’s Wine Country license plate turns a year old today and it’s turning into a big hit with Oregonians who have placed more than 6,000 sets of the specialty plates on their vehicles in the first year.
Oregon’s Wine Country plates officially went on sale in May 2012. The plates were authorized by the Oregon Legislature in 2011 and are the first specialty license plates to recognize wine production by any state in the U.S.
“The popularity of the Wine Country license plates is another indicator of the support that the Oregon wine industry enjoys ...(Read Full Article)
The Oregon Wine Board is taking its show cross country these days in an effort to spread the word about the many virtues of Oregon wine.
New York City was the most recent major target for that undertaking. Earlier this month, 20 wine writers were invited to join an Oregon contingent at the Peking Duck House in Manhattan’s Chinatown.
There’s no better way to showcase wine, particularly pinot noir, than with food. And this opportunity proved propitious for the contingent from Oregon.
Greeting the writers were Charles Humble, the Oregon Wine Board’s director of communications and interactive ...(Read Full Article)
Travel Oregon is launching a website aimed at tourism industry partners that will make it easier to get information and collaborate on programs to boost travel in and around their regions.
The website, industry.traveloregon.com, is designed to help chambers of commerce, communities, hotels, restaurants, bike shops, touring companies, wine tasting rooms, craft brew pubs and other attractions tap into marketing opportunities created by Travel Oregon and other entities.
Travel Oregon is the official state tourism promotion agency.
Businesses new to tourism but interested in learning more can connect with Travel Oregon workshops. An excellent example is Travel Oregon ...(Read Full Article)
A new study from Linfield College says wine consumers across the U.S. are drawn to Oregon wines for their handcrafted qualities. And when they sip a glass of Oregon wine, they expect high quality.
The research, conducted by Linfield Professor Sharon Wagner, queried more than 1,000 consumers and more than 300 wine distributors and buyers from across the country, asking them about their perceptions of Oregon wine.
Essentially, the study asked: Why do people buy Oregon wine, and what do they expect when they drink it?
Many respondents had attended Oregon wine events, such as the International Pinot ...(Read Full Article)
The first ever Wine Tourism Day is set for May 11, which is fitting as May is Oregon Wine Month.Wine Tourism Day is simply an opportunity for wineries, hotels, restaurants, and other wine-related businesses to offer special events to the public to promote the concept of wine tourism.
The organizers of the Wine Tourism Day, Zephyr Adventures, got the idea for a Wine Tourism Day Europe, where the European Network of Wine Cities has organized the European Day of Wine Tourism since 2009.
On Nov. 13-15, Portland will host the 2013 Wine Tourism Conference sponsored by the Oregon Wine ...(Read Full Article)
Travel Oregon, working with Brand USA, New World Travel, Sonoma County, Seattle Convention and Visitors Bureau and Visit California, has developed an itinerary that will have oenophiles packing up their palates and heading to western wine country.
The Western Wine Trail is a 12-day itinerary that begins in San Francisco, meanders through Northern California, winds through Oregon Wine country and ends in Seattle.
"This multi-state, partnership is unprecedented and is representative of the way global visitors want to experience travel in the United States," said Teresa O'Neill, Vice President of Global Sales at Travel Oregon. "Visitors do not consider ...(Read Full Article)
Wine producers hoping to venture into new geographical markets should first ensure their labels are well-represented close to home, experts say.
Distributors won't be impressed if they visit a company but don't see its wines in nearby restaurants and shops, according to experts at the recent Oregon Wine Symposium in Portland.
Wholesalers who can bring wine to new markets want to see that it's capable of winning local support, said Dan Grunbeck, senior vice president of the wine distributor Young's Market Co.
Otherwise, they expect to face a lot of "pick-and-shovel work" in selling the brand ...(Read Full Article)
Amazon.com, which launched an online wine business late last year, had a booth at the Oregon Wine Industry Symposium Feb. 19-20 at the Oregon Convention Center in Portland that drew a record crowd of 1,500 attendees.
Large, mid-size and small wine producers pay Amazon 15 percent of sales and more to market wine that the winery then ships to customers.(Read Full Article)
I attended Lettie Teague’s session at the Oregon Wine Symposium this past week. Lettie of course is the staff writer and columnist for the largest newspaper in the world, and her presence and interest in Oregon wines was significant. Rollin Stoles, long-time and former winemaker at Argyle Winery in Willamette Valley led the session. This was a particularly good pairing in my opinion. Rollin is funny, down to earth and a bit irreverent. Lettie was prepared for this and more than held her own. It made for a jocular, candid and insightful dialogue.
What was certainly on everyone’s ...(Read Full Article)
Oregon would become the first state to allow wine drinkers to fill up "growlers" of their favorite vintage at restaurants and stores in addition to wineries under a bill that's getting four-star reviews at the Legislature.
Taking a page out of the highly successful microbrew practice, lawmakers may allow customers to bring or buy reusable bottles and fill them straight from kegs supplied by winemakers. Current law allows the practice at wineries, but not grocery outlets, wine shops or restaurants.
Supporters of House Bill 2443 say it's not just a way for Oregon's burgeoning wine industry to ...(Read Full Article)
DIG Into Yamhill Valley features once-in-a-lifetime experiences hosted by wineries, restaurants, and other local businesses, in addition to discounts on accommodation and activities to round out any Oregon wine country vacation. With a different theme each month, there's plenty of ways to experience the valley where imagination still takes flight and you’re never too old to stay and play.
Yamhill Valley, Oregon (PRWEB) January 08, 2013
Travel Yamhill Valley has launched the “DIG Into Yamhill Valley” Campaign, offering visitors a wide selection of new ways to experience Oregon's Wine Country. The DIG Campaign (http://www.digourvalley.com ...(Read Full Article)
This big place is stuffed with friendly wineries, gorgeous scenery, toy towns and a dazzling array of outdoor activities.The Willamette Valley is a big place, and it’s stuffed with friendly wineries, gorgeous scenery, toy towns and a dazzling array of outdoor activities. Visitors should plan to explore the countryside, not just the main towns. That means lots of driving on twisty, two-lane roads, so try to focus each day’s excursions on a confined area. Headquarter in Newberg or Dundee for quick access to the American Viticultural Areas (AVAs) of Dundee Hills and Ribbon Ridge, where many of ...(Read Full Article)
Though still in the shadow of the Willamette Valley, Southern Oregon is becoming a force in the wine industry.
The region, which stretches from south of Cottage Grove to the California border, is Oregon's oldest wine-producing area. Grapes were planted here in the mid-1800s, and Oregon's first winery opened in 1873. More than 150 vineyards and nearly 100 wineries have sprung up in Southern Oregon, most in the past decade.
And while Pinot Noir is the No. 1 grape in Southern Oregon, it doesn't dominate like it does up north in the Willamette. Rather, it stands alongside ...(Read Full Article)
As many people spent their Thanksgiving weekend kicking off their holiday shopping, others opted to visit the quieter wine country to take advantage of tasting events and specials.
Thanksgiving has long been a big weekend for wineries.
At West Salem’s Cubanisimo Vineyards, live Latin jazz and the scent of Cuban spices filled the air. Wine enthusiasts crowded the bar, and families enjoyed each other’s company seated at tables.
Eola Hills Wine Cellars showcased 27 wines at their Thanksgiving tasting for a standard $10 fee.
The scene at wineries were almost the opposite of the madness of the outlet ...(Read Full Article)
The Thanksgiving holiday weekend brings out large numbers of tasters and tourists to many local wineries, making for one of the busiest times of the year.
Winery owners found that there are many things that contribute to making the weekend so busy.
Danuta Pfeiffer of Pfeiffer Weinery in Junction City said that many of the wineries of the south Wilammette Valley put up their annual holiday decorations for the weekend.
"Everybody is decorated, everybody is excited ... they want to see the decorations!" Pfeiffer said. "They also want to see what the best prices are, some of the best deals of ...(Read Full Article)
Three years ago, the Central Oregonian published an article about a Prineville man who was raising a vineyard for the purpose of making his own wine.
The story has now come full circle and Robert Sowers has now realized that dream, complete with a second place award for his “Something White” wine.
“It was a small competition. It was for amateur wine makers at Faith, Hope, and Charity Vineyards. I tried my best to complete a wine, so I could have one to take over there. We finished it basically on the eleventh hour the night before of getting it ...(Read Full Article)
Of all the promotional efforts undertaken by Oregon wineries to entice potential customers to their doorsteps, none has seen greater success over time than Thanksgiving Weekend. The first official Thanksgiving Weekend dates back three decades. It begin with the founding of the Yamhill County Winery Association in 1982. Wine Country Thanksgiving was the Yamhill County Wineries Association’s ...(Read Full Article)
Inspired by the bounty surrounding her hometown of Forest Grove, 30-year culinary veteran Kathy Compton opened 1910 Main Restaurant in April 2011. One and a half years later, her love of the area’s wine country has her making plans for another bountiful business, an adjacent tasting room. The Tasting Room at 1910 Main, located next to the restaurant, will feature wineries that don’t ...(Read Full Article)
A cool climate, rainy winters and long daylight hours during growing season add up to amazing Pinot Noir in Willamette Valley, Oregon. Lodging options range from... more »(Read Full Article)
Oregon Gov. John Kitzhaber will stress the state's bountiful agriculture resources during an 11-day Asian trade mission that begins Sunday.
Kitzhaber and his team will hit Shanghai, China, Hong Kong and Tokyo during the trek. He plans to promote Oregon's dairy and potato industries.
“These markets are very important for Oregon agriculture," said Katy Coba, director of the Oregon Department of Agriculture, in a release. "We have a governor who is interested in supporting the industry. He’s spending time with our delegation and the partners we need overseas to advance our exports. There are great opportunities in ...(Read Full Article)
At the Second Annual Oregon Pinot Gris Symposium presented by Oak Knoll Winery, Paul Gregutt was asked to return as the keynote speaker. The reason for this is multilayered. First and foremost, Paul’s been writing about Northwest wines for over 25 years. He’s tasted Oregon Pinot Gris during that time, now understanding them better than [...](Read Full Article)