Oregon Wine Board’s marketing-savvy director wants to bring the whole world here to savor the state’s lauded, innovative wine industry.

When Tom Danowski talks about Oregon wine, it’s as if he holds a beautiful rare jewel in his hands that glows brighter and more intriguing with each detail he shares about the ascent of the state’s third-largest industry — which is being celebrated throughout May, designated as Oregon Wine Month by Gov. John Kitzhaber.

Production of fine wine grapes rose to a record high of 41,500 tons last year in Oregon, and that record could be ...