1. Best Case Scenario: Elegant Oregon Pinot

    Essential Northwest Wines (Apr 24 2013)

    1. Best Case Scenario: Elegant Oregon Pinot

      Style and Grace in OR Pinot: The Proof Is In The Bottles

      The wines comprising the “Best Case Scenario” represent a growing trend toward elegant, food-friendly Oregon pinot noirs.

      What a clever wine marketing solution!

      Here’s the situation: You’re a PR/Marketing company and you want to make the “case” to wine writers and influencers that Oregon pinot noir styles—including those from a client or two—are moving to a more elegant expression of the heartbreak grape. What’s a marketing firm to do?

      You could go the hackneyed route of sending a press release (and we ...

      (Read Full Article)

      Bookmark or Share this article