1. ‘Handcrafted’ quality of OR wine appeals to US wine drinkers, says Linfield College study

    Linfield Home (Mar 20 2013)

    1. ‘Handcrafted’ quality of OR wine appeals to US wine drinkers, says Linfield College study

      A new study from Linfield College says wine consumers across the U.S. are drawn to Oregon wines for their handcrafted qualities. And when they sip a glass of Oregon wine, they expect high quality.

      The research, conducted by Linfield Professor Sharon Wagner, queried more than 1,000 consumers and more than 300 wine distributors and buyers from across the country, asking them about their perceptions of Oregon wine.

      Essentially, the study asked: Why do people buy Oregon wine, and what do they expect when they drink it?

      Many respondents had attended Oregon wine events, such as the International Pinot ...

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