1. Successful wine marketing starts close to home

    Capital Press agriculture news (Mar 1 2013)

    1. Successful wine marketing starts close to home

      Wine producers hoping to venture into new geographical markets should first ensure their labels are well-represented close to home, experts say.

      Distributors won't be impressed if they visit a company but don't see its wines in nearby restaurants and shops, according to experts at the recent Oregon Wine Symposium in Portland.

      Wholesalers who can bring wine to new markets want to see that it's capable of winning local support, said Dan Grunbeck, senior vice president of the wine distributor Young's Market Co.

      Otherwise, they expect to face a lot of "pick-and-shovel work" in selling the brand ...

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