Start Spreading the News: Oregon isn't finished proselytizing Pinot Noir and other state wines

Wines & Vines (Feb 21 2013) Wine Business

1. Oregon needs an evangelical approach to its wines if it wants to make the most of a rebounding economy and consumers increasingly inclined to try something different.

   During the annual state-of-the-industry address that kicked off this year’s Oregon Wine Industry Symposium in Portland on Tuesday, Christian Miller of Full Glass Research in Berkeley, Calif., cited several statistics highlighting the need for Oregon wineries to raise their profile.

   A signature variety
   “Pinot Noir is still the dominant, by far, Oregon variety,” Miller told the opening session of the symposium, which has garnered more than 1,300 registrants.

   Data presented by ...

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